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“The New Rules of Green Marketing” by Jacquelyn A. Ottman – Book Review

I took the last month to read through The New Rules of Green Marketing by Jacquelyn A. Ottman of J. Ottman Consulting and I thought this read offered wonderful think pieces. Though published in 2011, there are takeaways that can supplement current marketing practices and campaigns to ensure they make the intended impact on consumers. […]

Well, What Are We Supposed to Eat?

The “Omnivore’s Dilemma…” by Michael Pollen Just when I thought I couldn’t learn anything more about the earth, soil, and the food that we consume every day I opened Michael Pollen’s book, “Omnivore’s Dilemma, A Natural History of Four Meals.” The “Omnivore’s Dilemma…” is very insightful into the food industry and just what is sprayed […]

Sporting venues and sustainability

We’ve said it before, and we’ll say it again. The amount of single-use plastic packaging produced every year is mind blowing… 78 million tons annually. That’s 156,000,000,000 pounds, or the weight of about 1.9 million Boeing 747s – still lost in the math, that’s about 14 times the weight of The Great Pyramid of Giza. […]

Reducing waste at home, and on the go

We all know reducing waste is important for the future and the planet.  But what exactly does that mean for every day people? We have jobs, families, busy schedules, budgets, and other interests…so how can reducing waste fit into our busy lives?  Whether you’re at home, at work, or on the go, there are some […]