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Good Reads

“The New Rules of Green Marketing” by Jacquelyn A. Ottman – Book Review

I took the last month to read through The New Rules of Green Marketing by Jacquelyn A. Ottman of J. Ottman Consulting and I thought this read offered wonderful think pieces. Though published in 2011, there are takeaways that can supplement current marketing practices and campaigns to ensure they make the intended impact on consumers. […]

Well, What Are We Supposed to Eat?

The “Omnivore’s Dilemma…” by Michael Pollen Just when I thought I couldn’t learn anything more about the earth, soil, and the food that we consume every day I opened Michael Pollen’s book, “Omnivore’s Dilemma, A Natural History of Four Meals.” The “Omnivore’s Dilemma…” is very insightful into the food industry and just what is sprayed […]

Commendable! a review of the book ‘Rubbish!…’ by William Rathje and Cullen Murphy

By: Mercy Oyadare Flipping through the pages of ‘Rubbish! The Archaeology of Garbage’ by William Rathje and Cullen Murphy, I initially didn’t know what to expect. This read was a stark contrast from the strict urban fiction and drama-packed regime I usually follow. However, from this read, I gained a different perspective along with a […]

What I’ve Learned – A Fresh Perspective on the Bioplastics Industry

By: Mercy Oyadare, Natur-Tec® Marketing Coordinator I’ve been working for Natur-Tec®, a division of Northern Technologies International Corporation (NTIC), which is a sector that manufactures compostable and sustainable, biopolymers and bioplastics, for just over two months. I’ve never worked in the bioplastic industry before, so with the help of my supervisor and the Natur-Tec® team, […]

Kiss the Ground…Our Forgotten Relationship with Soil

Kiss the Ground…Our Forgotten Relationship with Soil Dirt…it’s everywhere.  In our gardens, under the grass where our children play, in the fields that grow our food, and even on the bottom of our shoes that we accidently walked through the house with.  But what lies beneath the surface, out of sight and often out of […]