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“The New Rules of Green Marketing” by Jacquelyn A. Ottman – Book Review

I took the last month to read through The New Rules of Green Marketing by Jacquelyn A. Ottman of J. Ottman Consulting and I thought this read offered wonderful think pieces. Though published in 2011, there are takeaways that can supplement current marketing practices and campaigns to ensure they make the intended impact on consumers. […]

What I’ve Learned – A Fresh Perspective on the Bioplastics Industry

By: Mercy Oyadare, Natur-Tec® Marketing Coordinator I’ve been working for Natur-Tec®, a division of Northern Technologies International Corporation (NTIC), which is a sector that manufactures compostable and sustainable, biopolymers and bioplastics, for just over two months. I’ve never worked in the bioplastic industry before, so with the help of my supervisor and the Natur-Tec® team, […]